Store Location

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/ Harmony in Hues /

StoryBehind is opening its 7th boutique in Telford Plaza on October 21st.
The brand-new StoryBehind boutique located in Telford Plaza creates a tranquil and visually pleasing journey through the harmony and contrast of colors. The store environment ingeniously blends light with interior design, offering every visitor a picturesque tranquility. It's more than a shopping spot; it's a space where people can slow down and appreciate the art of clothing. We cordially invite you to experience the brand philosophy of StoryBehind and feel the stories behind the clothes.

StoryBehind Telford Plaza II
Address: Shop 316-317, Telford Plaza II 
Tel: 8493 4900

 Opening Hours: 12:15pm - 9:15pm

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/ From earth to you /

We've created an elegant and sophisticated atmosphere in the midst of the city with soft, gentle tones. We've incorporated the beauty of life into our fashionable clothing, so you can leave behind the stress of city life and embrace the joy of living. Our Sha Tin New Town Plaza store brings the relaxed and comfortable lifestyle into the public eye, with soft lighting that will make you feel carefree and happy. Each piece of clothing is designed to be simple and casual, so when you step into our store, you'll feel the easy-going atmosphere, just like the soothing feeling of nature that heals every soul.

StoryBehind New Town Plaza
Address: Shop A366, New Town Plaza Phase III 
Tel: 5139 5778

 Opening Hours: 12:15pm - 9:15pm

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/ Healing Life with Life /

On July 1st, StoryBehind opened its fifth specialty store at APM in Kwun Tong, ushering in a fresh start.
With a soft and elegant color palette, StoryBehind breaks the monotony of everyday life and banishes its woes with eye-catching designs.
The store's cozy and carefree atmosphere brings a glimmer of joy to life, soothing even the slightest hint of melancholy.
StoryBehind's APM store dances in tune with the summer sun, seamlessly blending into the relaxed feeling of lazy weekends and the rhythm of daily life.
The carefully designed clothes, inspired by the elements of nature, come to life in the folds of the fabric,
stirring the hearts of customers and awakening the melody of life. 

StoryBehind APM
Address: L2 Shop 5A, APM 
Tel:5269 4786

 Opening Hours: 12:15pm - 9:15pm

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/ Elegant Urban Melody /

Under the romantic sunlight and summer breeze, every item in the urban wardrobe of StoryBehind represents the designer's dedication and unique elegance, embodying the "City Melody" of its customers. The T.O.P store continues the brand's minimalist style, featuring delicate and simple designs that bring a light and breezy summer feel, complemented by a soft lighting filter. StoryBehind hopes to create a personalized main melody with its customers, inviting them to relax and unwind in the store while exploring tangible and visually pleasing clothing items.

StoryBehind T.O.P
Address: Shop 208-209, T.O.P
Tel: 5394 9836

  Opening Hours: 12:30pm - 09:30pm
 

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/ A Momentary Shimmer /

The StoryBehind Citywalk store, themed "A Momentary Shimmer," cleverly combines minimalist style with cold metal elements. Customers can peek into the store from the arched windows, or see the brand's signature three-dot lightboxes on the rocky wall on the other side, symbolizing the continuation of a story happening at this moment. The courtyard's white and natural color scheme combines fashion with nature, creating a relaxed and ethereal environment that allows visitors to pause and experience the peace and comfort that StoryBehind brings amidst the hustle and bustle of the city.

StoryBehind Citywalk 
Address: Shop UG39, Citywalk I
Tel: 6709 6440

 Opening Hours: 12:15pm - 9:15pm
 

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/ Romanticism over Rubbles /

Amidst the hustle and bustle of the city, let StoryBehind's Causeway Bay store add a touch of "romanticism" to your life as a form of therapy.
The minimalist style and simple colors create a harmonious and flowing design.
The store's signature three circular hole walls are made of basic materials such as artistic paint and clay and are decorated with adjacent stone and metal elements.
Following the path,  the clothes are displayed behind it, showcasing StoryBehind's mission of using clothing to convey each person's story.
The store environment combines fashion and nature to create a relaxed, clean, and comfortable atmosphere, allowing you to rediscover your sense of romance.

StoryBehind wwwtc
Address: L3 Shop 20, wwwtc mall 
Tel: 9145 7792

 Opening Hours: 12:15pm - 9:15pm 

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/ Placidness in Gravel /

StoryBehind opened its first specialty store in LCX, Tsim Sha Tsui.
The store's theme, Placidness, represents calmness and tranquility, while Gravel refers to small stones.
The shop is primarily decorated in off-white, and plants are deliberately placed on smooth Gravel in the central courtyard to add a natural touch.

The designer has incorporated a partition with three circular holes in the middle, allowing one to glimpse the clothing displayed behind the wall, echoing StoryBehind's mission of using clothing to convey each person's story.
Visiting our store, you will find a sense of tranquility and a better understanding of our philosophy.

StoryBehind LCX
Address: 3/F Shop 28-29, LCX Ocean Terminal 
Tel: 9145 7516

   Opening Hours: 10:00am - 10:00pm